White Hat SEO VS Black Hat SEO

There are various means of attracting an audience towards your web page. The most common and organic way is SEO (Search Engine Optimization). Today, we are going to discuss various techniques of SEO.

Black Hat SEO

It refers to the ways that are used to get higher search engine rankings. It uses aggressive SEO strategies and tactics. Black Hat does not follow Google Webmasters Guidelines. It involves-

Keyword stuffingLink SchemesHidden TextCloakingDoorway pages White Hat Seo

It refers to the techniques that are used to target the audience. It uses Google webmasters guidelines to provide users with better search engine results. It uses techniques like-

Keyword analysisBack linkingMeta DescriptionsQuality ContentUsing keywords BLACK HAT VS WHITE HAT SEO

We have studied the meanings of both the SEO techniques. Now we will have a look on their differences:-

Main Aim : White Hat SEO is directed towards the users while Back H…
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What is Best for the Business SEO or PPC?

SEO i.e. Search Engine Optimization is a method in which you optimize your content in such a way with keywords and backlinks, etc that it ranks in organic search of any search engine. In general cases Search Engine is Google. It generates and leads free traffic to your blog or website. SEO is FREE!

PPC i.e. Pay-per-click is completely different from SEO but the result is the same; it also generates traffic to your blog website but it is PAID! PPC your advertisement is shown above the organic search. And, if the visitor clicks on it, you have to pay for it. If it is a Google Search, you have to pay Google Ad words for it. 

But the question arises which one is better? Cost?

SEO -

As we mentioned in the introduction it is completely free, you don't have to invest even a single penny in SEO. But, you might have to hire a Digital Marketer for it, If you don’t want to spend a lot of time doing it by yourself. It involves a regular in…

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