SEO i.e. Search Engine Optimization is a method in which you optimize your content in such a way with keywords and backlinks, etc that it ranks in organic search of any search engine. In general cases Search Engine is Google. It generates and leads free traffic to your blog or website. SEO is FREE!
PPC i.e. Pay-per-click is completely different from SEO but the result is the same; it also generates traffic to your blog website but it is PAID! PPC your advertisement is shown above the organic search. And, if the visitor clicks on it, you have to pay for it. If it is a Google Search, you have to pay Google Ad words for it.But the question arises which one is better? Cost?
As we mentioned in the introduction it is completely free, you don't have to invest even a single penny in SEO. But, you might have to hire a Digital Marketer for it, If you don’t want to spend a lot of time doing it by yourself. It involves a regular in…